WBE Certification

Canada’s economic future will be defined by who gets access to opportunity. As the federal government advances the Canada Strong agenda—focused on economic resilience, domestic capacity, innovation, and sovereign supply chains—there is a clear national opportunity to accelerate the growth of women-owned businesses as a strategic economic priority.

Genumark is a Toronto-based branded merchandise distributor with over 40 years in the industry, working with organizations across Canada and the US to help them build stronger brands through merchandise that reflects their values, not just their logo

Natalia Smalyuk started NBAU (Not Business As Usual) Consulting in January 2021 with a mandate to help leaders navigate complex challenges, prepare for high-stakes moments and communicate under pressure. Basically, to support organizations large and small in finding solutions to the kinds of challenges that can disrupt seemingly smooth day-to-day operations. Or, as Natalia likes to say, wicked messes. 

In April, WBE Canada’s President, Dr. Georgette Zinaty travelled to Hong Kong as part of the Canadian contingent taking part in the 2026 Women Power Forum. In her keynote speech “Why Not You”, Dr. Zinaty shared the importance of collaboration vs competition as women come together to drive the future, moving from local success to global economic power.

Stories from the “COVID Years” featuring Canadian women business owners often highlight pivots, resilience, downsizing, and reinvention - sometimes even closure. Rarely do they include the word “start-up.”

We’re thrilled to celebrate Charlene Currie, a proud certified WBE and founder of MOR Consulting Group™, whose thought leadership is gaining nationalattention!

Recently the Atlantic Economic Council released a report with statistics showing that the number of women-owned businesses in Atlantic Canada is growing, and the ownership of businesses is becoming more diverse.