Young’s Lobster Company Inc. is a family-owned business that has been providing premium sustainable seafood since 1999. Starting in the ‘90s, Brian Young had one goal – to create something that would support his local fishing community for generations to come. Young’s Lobster is a family legacy and in 2021, Sheena and her sister Tabatha took over the reins with Sheena in the role of President and CEO. Located on Deer Island, New Brunswick, Young’s Lobster Company Inc. , under Sheena’s guidance, has grown from a modest local operation into a highly respected supplier of premium Atlantic Canadian lobster, scallops, halibut, and herring distributed across Canada, the United States, and internationally, specifically Asia.
Sheena’s leadership has been defined by strategic growth paired with principled decision-making, demonstrating a rare balance between profitability and responsibility. She has expanded the company’s reach while safeguarding its financial stability and reputation for excellence, introducing modernized systems in processing, packaging, and logistics that reduce waste, extend freshness, and guarantee traceability. These innovations have enabled the business to thrive in competitive global markets without losing its personal, community-centered roots. At the heart of Sheena’s leadership is a commitment to sustainability and ethics. She has built her company around small-scale, environmentally responsible fishing practices that preserve marine ecosystems and respect the traditions of local fishers.
As one of the area’s largest employers, Young’s Lobster continues its commitment to community through investment in training and development to support long term careers, educational programs, youth opportunities, and local initiatives that strengthen Deer Island and the surrounding areas, ensuring that her success creates ripple effects of prosperity and resilience. From day one, Brian Young always impressed upon his children “the value of supporting your neighbours – because a rising tide floats all boats.” That guiding principal continues with Sheena.
Outside of Deer Lake, Sheena has made a lasting impact on the seafood industry. She is widely respected by peers as a collaborator, an advocate for sustainable practices, and a strong female voice in a sector where women leaders are underrepresented. Her influence extends to industry dialogues, policy discussions, and conservation initiatives, where she consistently brings forward perspectives rooted in responsibility, innovation, and long-term vision.
Young’s Lobster, a finalist for WBE Canada’s 2025 Top Exporter Award, has built their reputation on family values, dedication to their community and the future of the seafood industry. Sheena and Tabatha Young exemplify how Canadian women-owned businesses are securing success through exporting, commitment to sustainability and focus on investment in their local fishing communities.
For more information visit: https://youngslobster.com/
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