May 14, 2025 Toronto, ON – Women Business Enterprises Canada Council (WBE Canada) is pleased to announce that ATB Financial has joined our growing community of Corporate Members. By becoming a member, ATB Financial underscores its commitment to supporting Canadian women-owned businesses especially in Alberta, through its “W by ATB” program and membership with WBE Canada.
Originally established as Alberta Treasury Branches in 1938, ATB Financial operates in Alberta and provides financial services to over 800,000 Albertan residents and businesses including a unique focus on women in business. Their “W by ATB” program provides industry expertise and tailored gender-intelligent advice to ATB Business clients who are women leading and owning established businesses. 50% of businesses started in Alberta are by women. “W by ATB” creates a banking experience that supports women business owners and leaders to be the most successful version of themselves.
“W by ATB provides gender-intelligent resources, solutions, services, and industry expertise for clients who are women business owners and leaders, recognizing women’s distinct experiences and journeys,” says Aimee Parker, Director, W by ATB Business ”our W by ATB Everywoman Accreditation Program allows us to better serve how women show up in the business world today. ATB’s partnership with Women Business Enterprises Canada Council further expands the resources and networks available to power possibilities for our W by ATB clients.”
“ATB Financial’s dedication to women in business, in Alberta ,through its “W by ATB” program is exactly the kind of support and commitment all women entrepreneurs look for in developing and growing their businesses. The WBE Canada Team is excited to work together with ATB Financial and we look forward to connecting with more women-owned businesses in Alberta, sharing our resources and programs, and growing our networks together,” said Danielle Barkman, Director of Marketing and Business Growth, WBE Canada.
About WBE Canada
Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization connecting Canadian women-owned businesses to corporate and government supply chains. With over 700 Certified WBEs in its database, WBE Canada is the largest certifying council in Canada committed to providing women-owned businesses with the resources and opportunities they need to compete and succeed in supply chains.
