Scaling is often discussed as a natural next step for a business, but in practice it involves a series of thoughtful decisions—each with real trade-offs. In this one-hour webinar, Meg Gassanov will explore how to approach scaling as a deliberate choice, drawing on both experience and ongoing learning.
The session will focus on key considerations that can help business owners assess whether scaling makes sense for them right now, the different ways growth can take shape, and how to think through the implications of those choices for capacity, sustainability, and long-term goals. Designed for businesses at a range of stages, this session offers a practical, reflective space to think through growth decisions without assuming that bigger is always better.
Meg Gassanov is the Founder and Principal Consultant of Strategic Measures, a Canadian consulting practice based in Hamilton, Ontario. She supports organizations and business owners with strategy, performance measurement, and evaluation—helping them make informed decisions about growth, focus, and impact.
Meg is a certified Strategy Planning Professional and Credentialed Evaluator, with a PhD in Sociology and additional certifications in organizational design, human-centred design, and change management. Her work spans the public, nonprofit, academic, and for-profit sectors, including projects with the City of Toronto, the Canadian Red Cross, and several post-secondary institutions.
As a solopreneur who has intentionally scaled her business through partnerships and associates, Meg brings a practical, real-world perspective on what scaling can look like—and what’s worth considering before you do it.
