Join Lauren Isaacson of Curio Research for an interactive approach to measuring and reporting.
This talk equips entrepreneurs at any stage with a practical framework for identifying and tracking the metrics that matter most—both to impress corporate clients and to guide your own business decisions.
You’ll learn to distinguish between three essential measurement layers: client-facing metrics (the proof points that win contracts and build trust), operational metrics (what you need to know to run efficiently), and growth metrics (the leading indicators that signal where your business is heading). Using a simple template you can implement immediately, you’ll walk through a real-world example of a service-based business, then apply the framework to your own company’s context.
The talk also covers the common pitfall of measuring too much (and acting on too little), plus when and how to bring in research professionals or data experts to deepen your measurement practice as your business scales. By the end, you’ll have a working draft of your business dashboard and clarity on which metric to tackle first.
Lauren is the founder of Curio Research, a market and user research firm serving Fortune 500 companies and innovative startups for over 15 years.
She’s a recognized expert in translating data into actionable business insights and served as 2023/2024 President of the Qualitative Research Consultants Association.
Her work helping organizations measure what matters—from customer satisfaction to operational efficiency—has driven measurable growth across industries.
